Born and raised in Argentina, Maria Lavezzo is founder of Studio la Maria. East’s art director. She studied at Buenos Aires University and moved to New York after falling in love with her husband, Santi on a plane from Buenos Aires to JFK for what was supposed to be a one-week vacation. After a brief stint in the fashion industry, Maria launched her own design studio, specializing in web design, mobile, e-commerce and digital strategy, as well as print identity, branding and renderings. Maria’s work is shaped by her own diverse cultural background and inspired by the idea that creativity is an infinite process that arises organically from a willingness to improvise. She enjoys experimenting through the process of creation, pushing boundaries and resulting in a style that is constantly unique, new and exciting. When not designing, Maria is mom to Rosa and Milla. Her favorite moment of any year is lying in the sun on the beach with Santi and her girls, listening to the rhythm of the crashing waves.