Jayma Cardoso is a Brazilian-born entrepreneur, hospitality visionary, and creative director known for creating some of the most influential lifestyle destinations of the past two decades. After moving to New York at age 17, she built her career from the ground up, eventually co-founding the iconic nightlife venue Cain and becoming a partner in several celebrated hospitality concepts. In 2008, she founded The Surf Lodge in Montauk, transforming a modest motel into a globally recognized destination for music, art, wellness, and culture. She later expanded her vision with The Snow Lodge in Aspen. Widely recognized for anticipating cultural trends and creating immersive experiences, Jayma has become one of hospitality’s most influential innovators, bringing together artists, entrepreneurs, and tastemakers from around the world.
Photo: Ben Watts